Welcome to Franklin Watson Investments

Franklin Watson Investments AG is an independent asset and wealth manager based in Switzerland with the following core principles:

  • Aligned incentives: “our client partners’ interests are 100% aligned with ours'”
    • My family’s wealth is committed to the same strategy and investments.
    • Our fee structure is performance-driven with a base salary to cover running costs.
  • Independent: we are not obliged to any external financial intermediary and negotiate the lowest possible prices with any custodian bank in your favour.
  • Transparent: we accept no hidden third-party incentives (retrocessions)!
    • 1% management salary and 25% performance fee above 4-5% net-return with a high-water mark.
    • Lower fees for higher assets under management (AuM)
  • Value investing: our investment strategy is based on the principles of value investing seeking to identify undervalued securities. We conduct independent research with the aim to generate long-term capital growth for our client partners.
  • Values:
    • Long-term value generation for society: we are focused on the value added of businesses
    • Honesty, confidentiality and accountability
    • Integrity: responsibility toward my partners, society, and the environment
    • Ethics: we don’t invest in the defence sector – there are are many more pleasant investment opportunities and we sleep a lot better at night knowing that our investments don’t cause harm to society
    • Business owner mindset: we consider ourselves owners of a piece of a real business and not as traders in securities – we don’t engage in speculation

Recent Posts

Is ASML Holding N.V. a Buy? Navigating Cyclicality, Geopolitics, and Chinese Competition

I have recently been asked by one of my partners about ASML and since I have always considered the company interesting, I dug in and did a brief analysis. Disclaimer The information and data in this publication have been compiled by Franklin Watson Investments AG to the best of its knowledge and belief for information … Continue reading Is ASML Holding N.V. a Buy? Navigating Cyclicality, Geopolitics, and Chinese Competition

Insights from the Berkshire Hathaway Shareholder’s Meeting 2024

In May 2025, I attended the Berkshire Hathaway Shareholders Meeting in Omaha, Nebraska. This marked my fifth meeting, with my first experience dating back to 2017, and once again, it was filled with invaluable insights. As a continuous lifelong learner, I deeply appreciate the wisdom Warren Buffett shares – not only about investing principles, but … Continue reading Insights from the Berkshire Hathaway Shareholder’s Meeting 2024

“Rear-view Mirror”: Munger on Bargain Opportunities in China, the Fallacy of EBITDA & the Habit of Change

Munger (link) talks about: Chinese stocks: “I think a shrewd person can find more bargain stocks in China than he can find in the U.S.” Fallacy of EBITDA – an insane invention by the investment bankers to make their life easier: referring to Buffett, Munger says D&A are real costs and actually they are the worst kind … Continue reading “Rear-view Mirror”: Munger on Bargain Opportunities in China, the Fallacy of EBITDA & the Habit of Change

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